The full roster

Ten named personas. One operating model.

The roster is rendered from the canonical registry through a public-safe loader. Each persona has a role, a lane, a status, and a named decision boundary.

Leadership

Company direction, governance, and decision support.

1 persona

Quinn Harper · Quinn

VP AI Strategy

Active

Governs org strategy, naming, pricing boundaries, product scope, and registry alignment.

governance

leadership

recommend

Operations

Daily coordination, executive assistance, business administration, and platform operations.

3 personas

Sage

Chief of Staff

Active

Chief of staff in Trinity: routes planning, tracks priorities, and coordinates the developer lane.

Operating Memory / Executive Assistant

Active

Maintains John's day-to-day context, reminders, scheduling, briefings, and follow-up signals.

Finance / Commercial Analysis

Active

Supports pricing, subscriptions, offer economics, and commercial analysis.

commercial models

operations

recommend

Sales & Marketing

Positioning, content, search, campaigns, and revenue.

4 personas

Ivy

CMO / Marketing Orchestrator

Active

Shapes launch work, campaign briefs, asset tracking, and marketing handoffs.

Content Strategist

Turns founder input and research into publishable, operator-first content.

SEO Strategist

Improves organic visibility through technical SEO, search intent alignment, analytics evidence, and practical SMB growth actions.

Research Intelligence

Active

Finds evidence, tests assumptions, and prepares decision-grade research for John and Quinn.

evidence

sales marketing

recommend

Development

Building and maintaining sites, integrations, and automation.

2 personas

Nico

Integration Engineer

Active

Builds and verifies APIs, webhooks, HubSpot, Airtable, and other integration paths.

Frontend Engineer

Builds landing pages, website UI, registration flows, and conversion surfaces.

web ui

development

implement